Launch of Worthy Farm cheese music to our ears
CHEESE has long come in wheels, blocks, even triangles and now it is coming in pyramids.
Well, from the cows that wander around the Pyramid Stage at Worthy Farm in Somerset that is.
Glastonbury Festival supremo Michael Eavis has teamed up with near neighbours and cheese-making giant Wyke Farms to launch his own Cheddar.
The coronavirus pandemic might have meant Worthy Farm won’t be reverberating to the sound of music this summer, but it is always home to a chorus of moos.
And at the ripe old age of 85 Mr Eavis is launching his first cheese, made from the milk from his awardwinning dairy herd.
The Worthy Farm Reserve Cheddar – which will cost £3 for 320 grams – is being sold exclusively by the Co-op.
The Co-Op and the Glastonbury Festival already share a partnership, with the convenience retailer became the event’s first retail partner at the festival in 2019.
Mr Eavis said: “About 100 years ago, my grandfather decided to make the milk at Worthy Farm into Caerphilly cheese.
After 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK MICHAEL EAVIS
“Now, after 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK.
“We’re thrilled that we can work together as a collective, with Co-op and Wyke Farms, to bring this tasty reserve Cheddar to households across the UK.”
Joanne Wadsworth, Co-op cheese buyer, said: “Co-op is well-known for its support of British farmers and producers, plus our on-going relationship and shared values with the Glastonbury Festival makes our stores the perfect home for Worthy Farm Reserve Cheddar.”
In June 2019, Co-op built a bespoke, fully operational 6,000 square foot food store at Glastonbury Festival and look forward to returning when the festival opens again.
It said Worthy Farm Reserve Cheddar is aged under wood for six months, delivering a mature rounded, smooth and moreish flavour with a hint of sweetness, that melts to give a lasting, creamy flavour. As part of the launch promotion there is an opportunity every month for Co-op members and customers to win tickets to the next Glastonbury Festival.
This year’s festival has already fallen victim to the pandemic – with organisers deciding last month they couldn’t responsibly proceed with preparations until the pandemic eased.
Taylor Swift, Sir Paul McCartney and Kendrick Lamar were among the big names due to headline the Pyramid Stage.
One silver lining for cheese-lovers is that the cows will have it to themselves for another year.