Wine seller to stock West flagship beers

THE UK’s largest specialist wine-seller is to stock two of St Austell Brewery’s flagship beers in stores and online.

Majestic will list the Cornish company’s Tribute Pale Ale and Proper Job IPA on its website and in 200 stores nationwide.

St Austell Brewery, an independent, family-owned brewer which owns Bath Ales, said Tribute, at 4.2%

ABV, is its best-selling beer. Brewed with Cornish gold and Maris Otter malts, it is described as “light, hoppy and zesty”.

Majestic customers will also be able to buy Proper Job, which is stronger at 5.5% ABV and the fastest growing premium ale brand in the UK off-trade.

The brew is described by St Austell Brewery as “big, bold, and powerfully hopped, it explodes with citrus, pineapple, and grapefruit notes”.

The UK’s premium bottled ale category has grown in value by 24% during the past year. As a result of this rising demand, and the recent growth in at-home drinking, Majestic is continuing to expand its beer range and complete beer, wine and spirits offering.

Andrew Turner, managing director of St Austell Brewery’s Beer & Brands, said: “We’re very proud to see two of our great brands on the shelves in Majestic stores across the country.

“The taste credentials and consistency of these beers have made them firm favourites with ale drinkers, in the West Country and beyond. With 37 years of combined success, both beers still have a loyal and growing following today.

“We hope that existing fans of our beers will be pleased to hear about the new listing, and that Tribute and Proper Job will appeal to Majestic customers looking to try something new.”