Apple the most valuable brand

TECHNOLOGY giant Apple has been named the world’s most valuable brand despite seeing iPhone sales fall this year.

Google secured second place and Coca-Cola came third according to a list of the top 100 brands compiled by Interbrand.

Apple’s brand value rose 5% to $US 178.119bn (£139.683bn) in 2016, while Google saw an 11% jump to $US 133.252bn (£104.498bn).

However, Apple reported in April that iPhone sales had fallen for the first time since the device was launched in 2007, dropping from 61 million to 51 million during the first three months of this year.

Technology companies remain a dominant force on the list, with eight in the top 20 alone, including Amazon.