Developing business up north for Principality
PRINCIPALITY Building Society’s intermediaries division has made an appointment to its business development team as part of its growth plans.
Eloise Hall has joined Principality as a field-based business development manager for the Yorkshire and Humber area, with a previous five years’ experience at Leeds Building Society.
Eloise’s role will be fundamental to supporting brokers in the Yorkshire and Humber region, handling individual application scenarios and ensuring brokers have a successful experience working with Principality. She will also be responsible for building Principality’s intermediaries brand within her region.
Eloise said: “Principality’s continued expansion and commitment to the intermediary mortgage market makes it an exciting time to join the team. My key priority will be to ensure we start building strong relationships with our brokers while working hard to raise awareness of our service proposition.”
As part of a growth plan across all areas of Principality’s intermediaries arm, two key promotions were also made within the deskbased team. Senior mortgage underwriter Steven Bond and mortgage advisor Phillip Summers have been promoted to telephony-based business development managers. Both will work at Principality’s head office in Cardiff, joining a team of seven to support its broker network.
Principality Building Society’s head of regulatory sales Shaun Middleton said: “Thanks to a focused growth strategy, our intermediaries arm is expanding, allowing us to target key markets across the UK and deliver quality service to brokers from our desk based team. Eloise’s appointment and Steven and Phillip’s promotions mean we are adding experience and talent to our team to help implement this growth strategy. We’re looking forward to working together and seeing them develop in their roles.”