Nissan to expand NISMO range
NISSAN plans to expand the range of its NISMO high performance road cars to new segments, market them more globally and boost the line-up in existing markets, including Japan, North America, Europe and the Middle East.
This will increase sales of NISMO cars, which curently number about 15,000 a year.
The NISMO Cars Business Department is part of Autech Japan Inc, a Nissan group company that makes converted vehicles.
Using talent from Nissan, Autech, Nissan Motorsports International and other group companies, it will plan and develop more products in a shorter time.
Nissan introduced the NISMO brand to its mainstream model line-up in 2013 and the NISMO special motors feature performance and styling developed through NISMO’s motorsports activities.
The cars offer a sporty driving experience combined with Nissan’s quality, reliability and durability.
NISMO road cars introduced in the UK so far include the GT-R, and the Juke while in other markets NISMO versions of the Fairlady Z, Note, Sentra and Patrol are available.
Takao Katagiri, president and chief executive of both Autech Japan and Nissan Motorsports International, said: “As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars.
“With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever.”
The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.