Western Mail

Chairman becomes the chief executive at Veezu

- Sion Barry Business editor sion.barry@walesonlin­e.co.uk

Private hire and taxi group Veezu has appointed its chairman Joel Hope-Bell as its new chief executive as it looks to accelerate growth plans.

The 43-year-old, who has been the chairman and a shareholde­r of Veezu since the business was founded in 2013, brings almost 20 years of senior management experience to the role, having advised internatio­nal clients whilst working at leading City finance firms including Bank of America Merrill Lynch, UBS and Morgan Stanley, on mergers and acquisitio­ns and capital markets transactio­ns, as well as debt financing and restructur­ing.

Most recently, Mr Hope-Bell was chief financial officer for Smart Solutions, where he will now return to his previous role there of chairman.

Mr Hope-Bell succeeds Veezu cofounder Paul Ragan who, following his decision to step down, will remain a substantia­l shareholde­r in Veezu and will be staying on Veezu’s board as a non-executive director.

Mr Hope-Bell said he will execute Veezu’s ambitious organic and acquisitio­n led strategy following four years of sustained growth.

“I’ve worked with Veezu from the beginning and am proud to have always taken an active role in this exciting company’s growth and developmen­t,” said Mr Hope-Bell, who grew up near Llandovery, Carmarthen­shire, and currently lives in Hampshire with his wife and four children.

“I’m well-versed in the ambitions of the company and have witnessed first-hand the hard work Paul has put in during the past four years to grow the business to the enviable position it is now in.”

Veezu was formed in 2013 by entreprene­urs Mr Ragan and Nathan Bowles and now operates across three regional hubs in south Wales, Leeds and the Midlands, transporti­ng around 22 million passengers each year.

The company owns Dragon Taxis in south Wales, which operates in Bridgend, Cardiff and Newport, as well as Leeds-based Amber Cars and A2B Radio Cars in Solihull and Birmingham. Aware of changes in the UK taxi market, Veezu has invested more than £1m in developing a state-ofthe-art “three-tap” mobile app that customers can use to book taxis, store their favourite pick-up locations and create individual accounts that can be paid by cash or card.

A regular in Wales’ Fast Growth 50 league tables, Veezu was named the Fastest Growing Firm in Consumer Services in 2016, as well as the third fastest growing company in Wales. Between 2014 and 2015 it increased its turnover from £1 million to £19 million.

“To be charged with leading such an innovative and ambitious company through the next phase of its developmen­t is an honour and challenge I’m very much looking forward to,” said Mr Hope-Bell, who graduated from the University of Leeds with a first-class degree in environmen­tal science and is a qualified chartered accountant.

 ??  ?? > Joel Hope-Bell, chief executive officer of Veezu
> Joel Hope-Bell, chief executive officer of Veezu

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