Western Mail

Jessica finds safe port with Storm & Shelter

- Chris Kelsey Assistant head of business chris.kelsey@walesonlin­e.co.uk

Avideo production company has appointed a new creative director as part of its strategy to become one of the UK’s leading content production companies.

Cardiff-based Storm & Shelter has announced the appointmen­t of Jessica Gardner as a strategic management-level hire to focus on supplying their ever-growing portfolio of clients with the best in creative and engaging video content.

As creative firector Ms Gardner will lead the developmen­t, implementa­tion and management of an inspiring and effective creative process at Storm & Shelter as the company continues to build on the quality of their output, push into new markets and establish lasting relationsh­ips with notable key client wins such as BT, Yamaha and H&M.

She is returning to her hometown of Cardiff from a creative producer position at Red Bull Media House in Austria, and is a former producer and director at QVC.

During her career, Ms Gardner has worked on campaigns for Breast Cancer Care, Dyson, Bose and Clogau Gold, developing expertise in content presentati­on designed to attract global audiences across all platforms.

More than 100 people applied for the position, but Ms Gardner’s experience stood out for managing director Gruff Vaughan, who said: “The person we had in mind had experience with big brands and on creatively inspiring projects. Jess’ CV not only ticked those boxes but her experience in directing and producing far surpassed anything we had hoped for in a new recruit.”

He added: “We were looking for someone with a good balance of creativity and levelheade­dness, which is important when managing a creative team; someone that would push the creative output whilst keeping the client’s best interests at heart.”

Ms Gardner says she is joining Storm & Shelter to be part of a passionate creative team producing great work, and a management team that has big plans for the future of the company.

She said: “The main attraction to Storm & Shelter is the calibre of work they are producing. I was totally blown away.

“Once I’d had a chat with them, I was incredibly impressed with the team and knew immediatel­y that I really wanted to get on board. They were so warm and welcoming, as well as being some of the most hardworkin­g and passionate profession­als I’ve ever met.

“I am incredibly optimistic about the impact we can make going forward in this exciting and developing worldwide market.”

Storm & Shelter has emerged as a content producer with a reputation for quality and creativity within the highly competitiv­e media production environmen­t.

The company is expanding its production capabiliti­es and signing up new talent within a strategic rolling developmen­t plan for the medium and long-term future.

 ??  ?? > From left, director of film Josh Bennett, creative director Jessica Gardner, managing director Gruff Vaughan and production director Nick Patterson
> From left, director of film Josh Bennett, creative director Jessica Gardner, managing director Gruff Vaughan and production director Nick Patterson

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