Public can get a taste of innovative meat products at Royal Welsh Show

VISITORS to the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand at the Royal Welsh Show will get a sneak preview of some of the newest meaty treats on the market.

HCC’s New Product Showcase will display the latest creations by leading Welsh companies for the retail market. Delicious pies, burgers and charcuterie will be prepared and cooked up in HCC’s on-site kitchen and served to the public at 12.30pm today.

Wrexham-based Village Bakery will showcase their Chuck Steak Pie, a shortcrust pie filled with tender Welsh chuck steak, cooked in a rich gravy.

Village Bakery’s Catherine Bletcher said: “Our pies have been perfected using our own pastry and prime cuts of meat. We use the finest ingredients, including only PGI Welsh lamb and Welsh beef, and look to source the best products from the area.”

Other companies attending include Gwella, from near Aberystwyth, which produces innovative cured Welsh lamb products, and Family Farms – Ffermydd Teuluol – from Gwynedd, which is developing Welsh lamb in quick-cook formats.

“There are a number of smaller companies developing new PGI Welsh beef, Welsh lamb and pork products,” said HCC marketing manager Rhys Llywelyn. “Adding value to all cuts of meat is an important way to ensure returns to everyone in the production chain. There will be products on show which are designed with the modern consumer in mind, and show off the product development taking place in Wales.”