New dig­i­tal mar­ket­ing agency given cash to grow

Western Mail - - BUSINESS -

A DIG­I­TAL mar­ket­ing start-up has re­ceived new in­vest­ment to fur­ther its growth plans.

11:FiftyNine, which was es­tab­lished in 2016 by Saul John­stone and Jor­dan Phillips, has se­cured back­ing from the di­rec­tors of multi-dis­ci­plinary con­sul­tancy HLN Group in a bid to es­tab­lish it­self as a lead­ing dig­i­tal mar­ket­ing agency.

The deal, for an undis­closed sum, was struc­tured and ad­vised by Tom O’Brien of Verde Cor­po­rate Fi­nance and has achieved early suc­cess in con­tracts with com­pa­nies such as Cardiff In­ter­na­tional Air­port.

The as­so­ci­a­tion with HLN gives 11:FiftyNine ac­cess to fund­ing, work space in Cardiff and a sup­port net­work de­signed to nur­ture the com­pany’s di­rec­tors and fa­cil­i­tate rapid ex­pan­sion.

Over the next few months, the fledg­ling agency is look­ing to re­cruit ex­tra staff to cope with de­mand.

It is al­ready ben­e­fit­ing from the re­la­tion­ship by tap­ping into HLN’s con­tacts out­side of Wales, par­tic­u­larly in Lon­don, where HLN Group also has of­fices.

Co-di­rec­tor Mr John­stone said: “When we ini­tially set up, we took things slow and stuck to our game plan, that of qual­ity over quan­tity.

“While Jor­dan and I are am­bi­tious we’re also re­al­ists and we’re aware of how tough it is to break through. How­ever, slowly and surely we de­vel­oped our con­tact base and landed a se­ries of con­tracts in the space of a few short months.”

Mr John­stone added: “We’re for­tu­nate that the di­rec­tors of HLN have seen the po­ten­tial in our of­fer­ing and we’re grate­ful for their sup­port. With their sup­port and con­tacts, there is huge po­ten­tial for us, not only in Wales but fur­ther afield.”

HLN Group is a multi-dis­ci­plinary de­sign con­sul­tancy formed in 2009. Hav­ing ac­quired five busi­nesses in the past eight years with sup­port from Fi­nance Wales, this is its first foray into other pro­fes­sional ser­vice providers.

Man­ag­ing di­rec­tor David Callaghan said: “As soon as I met Jor­dan and Saul, I was im­pressed with their knowl­edge, pas­sion and drive.

“While not di­rectly linked to our core of­fer­ing, we could see value in back­ing their bur­geon­ing ven­ture. We share the same views on the fu­ture of the in­dus­try and af­ter em­ploy­ing their ser­vices, it seemed like a nat­u­ral pro­gres­sion.

“Their ap­proach to dig­i­tal mar­ket­ing is in­no­va­tive and re­fresh­ing, some­thing I’m keen to cham­pion in the months ahead.”

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