M&S Christ­mas ad­vert in the clear

Western Mail - - NEWS -

A SO­CIAL me­dia furore around sug­ges­tions that the Marks & Spencer Christ­mas ad fea­tures a vil­lain swear­ing at Padding­ton bear has been re­solved.

The ad does not in­clude any swear words, the UK’s ad­ver­tis­ing watch­dog has de­ter­mined.

The re­tailer’s fes­tive cam­paign fea­tures Padding­ton un­wit­tingly sav­ing Christ­mas for his neigh­bours, mis­tak­ing a bearded bur­glar for Santa and help­ing him re­turn all of the stolen pre­sents.

But the ad caused an up­roar af­ter some thought they heard the bur­glar mak­ing the part­ing com­ment: “F*** you, lit­tle bear.” M&S said the words are “thank you, lit­tle bear”.

A spokesman for the Ad­ver­tis­ing Stan­dards Au­thor­ity said: “There were no grounds for an in­ves­ti­ga­tion.”

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