Largest trade exhibition in Birmingham
“We are actually going to use the show to launch our three brand new lines which we are very excited about. We are hoping our bars will reignite the meat snacks category by pioneering the highest animal welfare standards and only using the finest natural, wholefood ingredients.”
Swansea-based Cwmfarm Charcuterie are launching two new products, including cured beef hearts, a new collaboration with Welsh chef Grady Atkins from Cardiff, as well as a laverbread salami covered in a Welsh beeswax, working with some Welsh beekeepers to use the by-product of the honey bee which helps with packaging and shelf life.
Owner Ruth Davies of Cwmfarm Charcuterie said: “Exhibiting at major events such as this gives us the opportunity to talk directly to buyers and we hope it will be a springboard for us as we aim to take the business forward.”
All Welsh companies exhibiting under the Cymru/Wales brand receive support from the Welsh Government which enables them to have a presence at trade events such as Food & Drink Expo.
Rural Affairs Secretary Lesley Griffiths said: “This is a great opportunity to showcase some of the innovative products coming from Wales and shows how important Welsh food and drink is to the UK market.
“The Welsh Government will continue to support and celebrate the success of our producers as we continue to see the sector grow.”
Several Welsh companies including Tomos a Lilford Brewery will be taking part in the Dragon’s Pantry session, with a range of buyers.