New dual role for Edwards Coaches general manager

PONTYPRIDD-BASED Edwards Coaches has recruited Caroline Brown to the newly created role of general manager responsible for both the Edwards Holidays and Ecole schools brands.

She was formerly commercial director and business unit leader for Shearings’ Holidays and chair of the ABTA UK Tourism and Leisure Group.

The move follows the appointment of Caroline Narloch, who joined in March from Shearings in another newly created role of head of contracting, Edwards Holidays.

Managing director Jason Edwards said: “Having known both Carolines for many years I’m extremely proud to announce them joining Edwards Coaches.

“They are pretty much up there with the best in the UK and it speaks volumes of our company’s ambition by attracting such high class individuals.

“Personally I’m excited and looking forward to working alongside them both and I’m sure they will complement the existing strong team already in place at Edwards.

“They bring a wealth of experience with them and I am confident that our loyal customers and staff will see immediate benefits in our holiday programme.

Ms Brown said: “I am delighted to be joining Edwards Coaches at such a time of development and growth and look forward to working with Jason, the Edwards family and team.

“There are exciting times ahead as we work to refine and develop the existing holiday programme, as well as introducing new holidays and initiatives in the future.”