Western Mail

Women are tough, so it’s a smart idea to put them in charge...

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AFTSE 100 chief executive is more likely to be called David than to be a woman. Last year there were nine Daves and seven women CEOs. Why is that?

Women account for almost half of the total UK labour market but less than 5% of chief executives in the UK are women.

Women have more degrees than men but only a fifth of UK universiti­es are run by women.

Over a third of all companies globally still don’t have female representa­tion on their management boards. Women are still getting paid less for doing the same jobs as men.

In countries such as Norway, Finland, Sweden and Iceland, the gender gap is a lot smaller. However, in a lot of countries in Asia, the gap between genders is still massive. In Japan, for instance, last year there was only 9% total female representa­tion in the Japanese parliament.

Due to the aggressive and competitiv­e nature of politics and leadership there is a perception that femininity produces weaker leadership. Even in the UK parliament, less than 30% of positions are taken up by women. But what is causing such a big gap between men and women?

A few years ago, I was invited, along with a few other award-winning female entreprene­urs, to the House of Commons. The speaker said that they were very keen to have more women in parliament and encouraged us to consider getting into politics. He said that they just didn’t have enough interest from women. And that’s a very interestin­g point.

I believe that part of the problem is in the upbringing of women. In many cultures, the countries and churches were set up and run by men. Women were not allowed to be part of them. Unfortunat­ely, the impact of this male dominance is still very evident in sections of the world today.

In the Vatican, women still cannot become cardinals and they can’t vote for the pope. Worldwide, 62 million girls are still being denied access to education – Michelle Obama started shining light on this issue by starting the “Let Girls Learn” initiative in 2015.

Every year, an estimated 15 million girls under the age of 18 are being forced into marriages against their will. Until recently, women in Saudi Arabia weren’t allowed to drive and are still being discourage­d from working in jobs that would put them in contact with men.

As young girls we are made to believe that we are weaker than men. We need a strong prince on a horse to rescue us from a tower, or we need to have more self-control and be more polite. On the other hand, boys are made to believe that they need to be strong and brave. They need to have a lot of courage, take risks and not be afraid of anything. They are supposed to look after women because women are “weak” and “vulnerable”.

This belief is embedded in many cultures. It is because of this that women tend to have less confidence. According to research, women will apply for a promotion only when they believe they meet 100% of the qualificat­ions listed. Men are happy to apply when they meet 60% of the requiremen­ts. After all, they have nothing to lose.

When it comes to physicalit­y, there’s a really interestin­g fact about women – they really excel at ultra-running. Very often they beat men. Men tend to think “harder, faster, stronger”, whereas women tend to think with more determinat­ion and tenacity. There is a natural strength to women that is required to bear children. It is inherently embedded into a woman’s make-up. They are tough and robust and, statistica­lly, live longer.

When it comes to racing they are more sensible with pacing themselves and far less likely to give up and drop out. They slow down 18% less in the second half of an ultramarat­hon. The longer the race, the greater the chance for women to shine. Women have very good mental toughness. Amber Miller, a running enthusiast from America, gave birth to her baby seven hours after completing the Chicago marathon. That is truly remarkable.

But when it comes to careers and leadership, women are still falling behind. The work-life balance is often more difficult for women, because they are generally expected by society to act as the primary care-givers for children and maintainer­s of the home. For this reason, men tend to be promoted more than women. Bosses assume a young woman will get pregnant and be on maternity leave for a year or so.

Companies don’t realise how much potential they lose by adopting this approach. My companies have always benefited from a diverse boardroom. We have always had more women than men in management, which I believe gives us an advantage, because women see things from a different perspectiv­e than men. The decisions are more balanced.

A neurobiolo­gist at Radboud University in the Netherland­s found that when under stress, men become more eager to take risks. When their heart rates and cortisol levels run high, men take bigger gambles than they would normally. But most women in the same stressful situation, bump up their cortisol levels and ask them to make the same decision and you’ll see something rather different. Rather than falling apart, women tend to become risk-alert under stress and go for the smaller wins that are more guaranteed.

Having women in leadership is the smart thing to do.

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> ‘As young girls, we are made to believe we are weaker than men’

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