Swansea Uni forms logo partnership with Swans
SWANSEA University’s logo will appear on Swansea City’s home and away kit for the 2018-19 season.
The university has announced its first official club partnership with Swansea City as the “official back of shirt sponsor and higher education partner” for the 201819 season.
The university’s logo will be prominent on the back of Swansea City’s new home and away shirt for the duration of the 201819 Championship season, as well as the back of the Academy and Ladies team shirts.
The university will also continue sponsorship of the Liberty Stadium’s West Stand for the full campaign, as well as becoming strategically involved with Swans TV Live, the club’s new live match streaming platform this season.
Andrew Rhodes, chief operating officer at Swansea University, said: “For Swansea University, this is much more than a sponsorship deal – it’s a partnership that supports our community and will help Swansea University continue to raise our profile as a leading UK and global university.
“We are very pleased to be at the forefront of Swans TV Live for the season ahead and this overall partnership with Swansea City has provided us with an outstanding opportunity to promote the university and to enhance our sports offering to our students from around the world.”
Swansea City chief operating officer Chris Pearlman said: “We’ve historically enjoyed a great working relationship with the university and I am proud we are able to take it to the next level.
“We not only share facilities (Fairwood), expertise (coaches) and core audience (supporters), but also the same values and vision.
“By formally joining forces with this new agreement, we are now able to amplify this.
“As two of the most recognisable institutions and contributors to the Swansea economy, I hope it is the start of synergising our continued work in putting Swansea on the map.”