Western Mail

App matches short-term staff and jobs

- SION BARRY Business editor sion.barry@walesonlin­e.co.uk

SUMOSHIFT, a member of the Wesley Clover stable of companies, has launched a software platform that provides an instant channel of communicat­ion between employers and flexible workers seeking short-term employment opportunit­ies.

The software allows employers to advertise work opportunit­ies, which are notified via SumoShift’s smartphone app to its community of enrolled workers. Workers respond by indicating their availabili­ty to fill a shift. The automation of the recruitmen­t process has led to productivi­ty improvemen­ts, with potential savings of up to 40% compared with traditiona­l methods.

The temporary recruitmen­t industry has experience­d significan­t growth over the past decade. The Recruitmen­t and Employment Confederat­ion, the industry trade body, has estimated the value to the UK economy of temporary employment activities to be in excess of £25bn. Labour market experts, such as the Work Foundation, anticipate this trend continuing over the medium term.

SumoShift is headquarte­red at the Wesley Clover Innovation Centre in Newport. It embarked on a trial, working with businesses throughout south Wales. The successful outcome led to the decision to undertake a commercial launch now.

Commenting on the launch, Chris Earnshaw of SumoShift said: “For several months we have been conducting a trial to finesse the technology and business model across south Wales. We have been fortunate to work with a range of businesses of all sizes. The results of the trial have exceeded my own expectatio­ns. We are launching now because our clients are keen to access our services.”

The platform has proven particular­ly attractive to hospitalit­y and leisure businesses, with the Celtic Manor Resort being one of the early adopters.

Ian Edwards, chief executive of the resort, said: “Like many businesses in our industry, from time to time we experience the need to increase our casual labour force. We tested the SumoShift platform. It offers the very best in new technology and has proven an attractive business model. The fact it is a local company gives me the reassuranc­e of SumoShift’s ability to provide a first-rate service.”

With the Welsh Government, former Admiral finance director Andrew Probert, the Waterloo Foundation and Wesley Clover among its shareholde­rs, the company has strong local links. It has also benefited from the support of members of Wesley Clover’s management team.

Brett Seagrave, executive head chef at Cardiff’s Motorpoint Arena, is another user of SumoShift.

He said: “Motorpoint has used SumoShift for months. We’ve used it to help manage our staffing. The fact the company has people who are versed in our industry gives us peace of mind. It’s also great to see such an innovative product come out of south Wales.”

As a former member of the Alacrity Foundation’s Graduate Entreprene­urship Programme based in Newport, SumoShift will have access to the foundation’s global operations. These extend over four continents, with a presence in Canada, China, France, India, Mexico, Singapore and Turkey.

 ??  ?? > An artist’s impression of the redevelopm­ent
> An artist’s impression of the redevelopm­ent

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