New managing director takes charge at Equinox
Cardiff-based PR, marketing and digital communications agency Equinox has appointed Helen Wild as its new managing director, taking over from founder and former MD Eryl Jones, who moves into the role of executive chairman.
After joining as a Cardiff University journalism graduate in 2007, Ms Wild has risen through the ranks, spending the past two years growing the agency’s integrated communications offer, working with clients including Staedtler UK and the Welsh Government, in her role as associate director.
Ms Wild will now be tasked with developing the company’s services and leading an ambitious business plan.
A former winner of the Chartered Institute of Public Relations (CIPR) Wales’ Outstanding Young Communicator Award, Ms Wild served as a CIPR Wales committee member for six years before stepping down last year to take on a new position with the Chartered Institute of Marketing (CIM) Wales Board.
Talking about her path from graduate to managing director, Ms Wild said: “It’s really helped that my career has grown in parallel with social media and the changing media landscape. I’ve always embraced, and even thrived on, change.
“This, combined with my passion for social media and determination to get the best results for my clients, allowed me to carve a role as an integrated comms specialist, which opened up lots of opportunities.
“Equinox has been an industry leader in Wales during the decade that I’ve been here – evolving from a traditional PR agency to one of Wales’ leading fully-integrated comms agencies.
“Now I’m excited to be at the forefront in this continually changing industry, steering the agency through an ambitious business development plan while continuing to deliver an outstanding service to our clients.”
Mr Jones, added: “Having worked at Equinox for 11 years, it is very pleasing to appoint Helen, who possesses the skill-set to grow and expand the business and attract new clients.
“Upskilling and training staff is a core company value for Equinox, to create an environment that nurtures and supports talent, and I very much look forward to working closely with Helen as we embark on the next phase of our growth plan.”