Light shines on Orchard’s progress
ROBERT LIGHT has been appointed director of creative production and TV programmes at Cardiff-based Orchard Media and Events Group.
His remit is to collaborate with broadcasters, national agencies and brands globally.
Mr Light started as a researcher 13 years ago. His promotion follows a period heading Orchard’s production team, working with Smörgåsbord on the award-winning Visit Wales TV adverts featuring Hollywood star Luke Evans and directing promotional films for the likes of UEFA and Principality Building Society.
Under his leadership, and with a 16-strong production team, Orchard has produced over 20 TV and radio programmes in the past few years, with revenues of over £1.5m in the most recent financial period.
Mr Light said: “We have such a talented senior team with a variety of skills in commercials, corporate and TV programme production, combining high-quality imagery with the art of storytelling. We now want to evolve further with a new structure to enable me to drive exciting new ideas with Orchard clients and partners around the world, produce larger-scale TV commercials and programmes for a wider selection of clients and broadcasters, and a recruitment drive to bring more talent in.
“Creative industries is an exciting place to be at the moment in Wales, and I believe that collaboration of all kinds is the way to sustain success. At Orchard we are very lucky to work with some great clients, agencies and broadcast partners, and we look forward to building on those relationships in the future.”