Retail sales bounce back with January discounts

RETAIL sales rose in January and beat market expectations as shoppers took advantage of discounts following a disappointing Christmas.

Retail sales increased by 1% last month following a 0.7% decline in December, according to the Office for National Statistics. This beat the consensus forecast of just 0.2% growth.

On an annual basis, retail sales grew 4.2%, the highest rate since December 2016.

In the three months to January, the quantity bought increased by 0.7%.

Sales at clothing and footwear retailers grew 5.5% year on year, while prices fell 0.9% as shoppers took advantage of the January sales.

Food sales returned to the strong growth experienced in the summer months at 3.2% following a marked slowdown last year.

However, online sales slipped to 18.8% from 19.8% in December, due to a decline in sales from non-food retailers.

Philipp Gutzwiller, head of retail at Lloyds Bank Commercial Banking, said: “Despite all the bad news we heard about the high street in January, shoppers returned to spending after a disappointing Christmas.”

He noted, however, that there is a “big difference between tempting shoppers with bargains and persuading them to keep buying once January’s discounts and new year’s resolution purchases are over”, while for retailers there is also a difference between a discounted sale and one at full margin.

“But whatever the margin, these figures show that shops were able to persuade their customers to spend more in January than they did in December, which is undoubtedly a positive.

“Without any sign that the current challenges are about to ease, they now need to continue that creativity and all-channel focus to tempt shoppers to keep spending until the current headwinds die down.”

Howard Archer, chief economic adviser at EY ITEM Club, said despite the spike in retail sales the Bank of England is still unlikely to hike interest rates before November and that there is a “genuine chance” that it will sit tight on rates through 2019.

“The economy still seems to be struggling overall in the first quarter after a sharp slowdown in the fourth quarter of 2018 amid heightened Brexit uncertainties and slower global growth,” said Mr Archer.