PR agency celebrates 20 years as it reaches 20 employees
ONE of Wales’ largest independent PR, film and digital agencies is marking its 20th anniversary with record revenue growth and a raft of new appointments.
Working Word, which earlier in the month was named the Chartered Institute of Public Relations outstanding agency of the year, has seen turnover rise by 40% over the past year thanks to growth across a range of new and existing clients and contracts.
Managing director Dan Tyte said: “The world’s changed immeasurably over the past two decades and so has the way we tell stories for our clients.
“Over the past year we’ve helped make a difference on a whole range of transformative causes and campaigns and for businesses large and small.
“These have included working with Michael Sheen and 500 players from 50 nations with experience of homelessness and social exclusion on the Homeless World Cup; marking two decades of devolution with the Gwlad Festival for the National Assembly for Wales; and making party political broadcasts for the European elections.”
Five new appointments have seen the agency’s team reach 20 employees, with creative video director and editor Tom Booth joining the film team alongside four arrivals in the PR team.
Operations director Caroline Holmes said: “Reaching 20 employees in our 20th year feels apt and all five new appointments each bring something new and exciting to our evergrowing team. We’re determined to make Working Word the best place to work in the industry, retaining and developing talent by producing exciting work for clients that we care about.”
Mr Booth joins Working Word as cinematographer and editor, having previously made films in locations across Wales, as well as further afield in the Italian Alps, the Costa Blanca in Spain, the Alentejo region in Portugal and Kyrgyzstan, a landlocked country in Asia. In his new role, he works with clients including the Senedd, Visit Wales, Church in Wales and British Council.
Ben Sims, who joins the team as an account manager, graduated from Cardiff Met University with a firstclass degree in business management and marketing before completing a professional marketing diploma from the CIM. He has worked in an agency environment for the past five years and has created and delivered PR campaigns for organisations across the UK. In his new role, he works with clients including the London Mint Office, Capital Law, Principality and Five Rivers Child Care.
Kayla Moyes, account executive, grew up in Vancouver Island, Canada, before moving to Wales to complete her MBA in media management at Cardiff University. She is already making waves in the fastpaced agency environment and has secured national coverage for clients Five Rivers Child Care and Hijinx Theatre and has raised the profile of the winner of the world’s best marmalade award, Radnor Preserves.
Also joining as account executive is Nottingham Trent University fashion communication and promotion graduate Ruby Goom. Ms Goom has previously worked with luxury designer Anya Hindmarch and music platform Fred Perry Subculture. In her new role, she works with clients including the National Lottery, Coleg y Cymoedd and Oakwood Theme Park.
Lucy Wilkinson joins Working Word as account assistant after graduating from Cardiff University with a modern history and politics degree. Cardiff-born Ms Wilkinson spent time working in London assisting with arranging the Women in Leadership conference and working in Bath for publisher and creative agency Media Clash. Since starting her role at Working Word, she has worked with clients including Bafta Cymru, Visit Wales, Blend Telecom and We Build Bots.
Founded in 1999 and based in Cardiff and London, Working Word is one of Wales’ largest communications agencies and delivers public relations, digital and film for clients across Wales and the UK.