Amber Energy has new chief marketing officer

CARDIFF-BASED energy management consultancy Amber Energy has announced the appointment of Dan Ashman as its chief marketing officer (CMO).

In his new role he will be responsible for the marketing and product innovation strategies of its group’s brands, which include Amber Energy, Community Utilities, Power2Africa, Energy Relief, The Student Energy Project and AltBot.

The appointment is part of Amber’s growth strategy, after it secured a £1m loan earlier this year.

Mr Ashman joined the company in 2018 as head of marketing and became group marketing director eight months later. Before joining the business, Mr Ashman was a successful e-commerce entrepreneur.

Nick Proctor, founder and chief executive of Amber Energy, said, “Dan has been on Amber Energy’s radar since 2010, and it was clear from day one of him joining the company that he brings unrivalled expertise and skill to any challenge.

“In his new role as group CMO,

Dan will also consult on all customer-facing tech development, which is an area that he is exceptionally skilled in and where he has really helped to develop and shape amber energy as a utilitech brand.”

On his appointment, Mr Ashman said: “This year has been a difficult one for many businesses but Amber Energy has proven that it has the leadership and resilience to keep innovating.

“We have continued to win business, invest in developing new tech like AMBER, our energy chat bot, and recruit more team members throughout lockdown, and this is testament to the company’s singleminded focus on our mission and a clear strategy for how we are going to get there.

“We’re focused on helping our customers to bounce back from the effects of Covid-19 and will do so through data insights, tech-driven product development and by continuing to be a partner rather than just another supplier. There’s lots to do but I know we’re all up for the challenge.”