New partnership to give Liberty young guns helping hand

SWANSEA City and Beyond The White Line have announced a partnership which will see BTWL deliver off-the-pitch support to the club’s senior squad, staff and academy.

The club will be working closely with BTWL in initially helping academy players with crucial areas including mental health, dealing with abuse and discrimination, education, financial wellbeing and career pathways.

The Swans are the first EFL

Championship club to partner with BTWL, a not-for-profit organisation created to tackle the challenges athletes and stakeholders face throughout and beyond their professional careers.

While the club has a strong safeguarding operation in place across all levels, this partnership will see the addition of all players and staff having unique access to the only NHSapproved mental health app that is focused on the prevention and early detection of common mental health conditions.

Mark Allen, Swansea City academy director said: “The academy environment is such an important one for every player as they strive to work towards their goal of being a professional footballer.

“There are a myriad of factors that have to be considered within their journey, while some players might have to find different career paths along the way – as well as a life outside of the game. “As a football club, we are providing them with the tools to succeed in all areas of life as well as ensuring their wellbeing off the pitch is just as good as their performances on it, and this partnership will do exactly that and it’s one we are very pleased with.

“Our players have been extremely positive in their feedback so far and we look forward to working closely with the team at Beyond The White Line going forward.”