Farmers are invited to front publicity for lamb promotion campaign

SOCIAL media savvy sheep farmers are being called upon in the hunt for a fresh face to front a widely respected industry campaign.

As the sector gets ready to celebrate the seventh annual Love Lamb Week next week, the National Sheep Association (NSA) is preparing to lead the search for an enthusiastic sheep farmer ready to take charge of its public messaging for the next year.

Love Lamb Week was established in 2015 by Cumbrian sheep farmer Rachel Lumley in response to poor lamb prices and low domestic consumption. Rachel sadly passed away in 2020, so the new face of the campaign will have an important role to play in taking on Rachel’s legacy and honouring her ambition to improve the nation’s taste for delicious lamb once again.

Katie James, communications officer for the NSA, said: NSA is proud to work alongside the UK levy boards and other industry organisations to support the delivery of Love Lamb Week each year. NSA recognises however, that the success of the campaign is boosted by farmer’s own activity, telling their personal story of their work to produce a sustainable delicious product in the UK’s beautiful countryside.

“That is why NSA and the Love Lamb steering group is now searching for a farmer who is happy to share their working life with the British public via social media to help inform and educate on sheep production and it’s environmental and nutritional credentials.”

The new ‘Face of Love Lamb’’ will be required to take on the social media activity of the Love Lamb accounts on Facebook and Twitter following next month’s campaign that runs from Wednesday, September 1 to Tuesday, September 7. This year the week-long campaign is focussing on the sustainable nature of UK sheep farming in its messaging and it is expected the successful farmer to take on the accounts for the next 12 months will keep that message central to their promotion.

To apply to take on the activity, applicants are required to complete an online form and submit a short video detailing their own sheep farming story and reasoning why they believe they would be a good spokesperson for the campaign. Applicants must be aged 18 or above and live and work in the UK, with sheep farming as their main source of income.

The competition launches on the first day of Love lamb Week 2021 on Wednesday, September 1 and will be open to applications until Wednesday, September 15 at 5pm.

Further enquiries should be made to NSA communications officer Katie James via email at katie@nationalsheep.org.uk

Joe Giddens > A sheep with her lambs