THE CAR THAT MADE MERC COOL AGAIN

What Car? - - First Loook -

TEMPT­ING PCP PRICES, sup­ported by slow de­pre­ci­a­tion, have helped to drive sales of the A-class in the UK over the past five years. In fact, there were times last year when the A-class was the UK’S fourth best­selling car, be­hind only the Ford Fi­esta, Volk­swa­gen Golf and Nis­san Qashqai.

As be­fits Mercedes’ en­try-level model, 60% of A-class buy­ers have never owned a car from the brand be­fore, while more than 70% of those who buy one stay with Mercedes when it comes to their next car, of­ten mov­ing up to big­ger mod­els.

The A-class is also pop­u­lar with younger buy­ers – hugely rel­e­vant if you re­call Mercedes’ staid im­age just a decade ago – with the av­er­age A-class buyer 10 years younger than the av­er­age Mercedes buyer (though this still puts them in mid­dle age).

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