Philips 55POS901F
FOR Punchy image, good 4K and HDR performance; design AGAINST Short on picture subtlety; limited catch-up apps
The 55POS901F marks so many firsts for Philips, it might as well have graduated from an Oxbridge college. Despite being officially launched at IFA last year it is Philips’ first model available in 2017, the first to use Android’s Marshmallow operating system and, most importantly, the company's first OLED TV. It's also the first with a super-slim panel.
Finally following in LG and Panasonic’s footsteps (like Sony) Philips has picked this year to join the OLED race, now run by no fewer than five brands in the UK market. The CES 2017 show in Las Vegas saw the unveiling of many TV innovations – Samsung’s QLED (rival to OLED) technology, Sony’s screen-generating sound and LG’S 2.57mm-thin flagship – all coming this year (see page 52).
Of course, that’s all alongside the now-prevalent 4K and multiple HDR technologies, ever-evolving smart functionality and the unwritten rule that any new TV must compete for thinness with the average envelope.
What’s in – and out
The Philips 55POS901F brings a fair few of those things to the table, including 4K, HDR and Android OS, as well as its own immersive Ambilight feature and an integrated 6.1 sound system. Sometimes, though, it's easier to assess a product by what it hasn't got. So let’s start there.
Firstly, Philips looks to have well and truly killed off 3D by continuing to leave it off its TVS’ spec sheets. We doubt it’ll be a deal-breaker, but that won’t necessarily be the case for the omission of UK on-demand catch-up apps. While many rivals have all of the five available, the 55POS901F has only BBC iplayer. As it stands, the Philips doesn’t support HDR content on Amazon Video either, although we’re told it’s coming via software update.
Uncertainty seems to be the state of play from Philips (and, to be fair, other brands) when it comes to choosing which of the four HDR formats to support. While the already available Sony VPL VW550ES 4K projector, and new Panasonic and LG TVS, have support for Hybrid Log Gamma (see p57)), the 55POS901F has left it on the shelf for now.
Support for a third HDR format – Dolby Vision – is also up in the air. For now, the Philips’ HDR compatibility starts and ends with HDR10. Adopted by the Blu-ray Disc Association for 4K Blu-rays, as well as Amazon and Netflix, it's currently the most prevalent format anyway.
The two apps sit at the heart of Philips’ 4K streaming and smart offering, which is handed to you by Android’s Marshmallow system. It’s not the most up-to-date version (that’s Nougat) and we’ve never fancied Android as the most intuitive OS out there, but it has only become smoother and more comprehensive on the TV platform as versions have gone by.
What’s on the menu
The home menu is divided into distinctive sub-sections, headed by recommended content such as ‘Top Movies from Google Play Movies’ and popular videos on Youtube, and followed by the ‘Philips Collection’ that includes its own app gallery, and ‘Games’ and ‘Apps’.
There’s also full access to Google Play Music, Google Play Movies & TV and Google Play Store, from which you can download anything, from Spotify to a Tomb Raider game, as you would on a smartphone.
Storage can be expanded by 16GB with a USB stick too, which brings us to the final sub section: ‘Settings’, where you can connect to your network, tweak performance, fine-tune general system settings and perform software updates.
There’s a search bar too for more direct discovery, joined by a largely unreliable (albeit entertaining) voicecommand function. When it works, it works well; “open Spotify” launches the app, and “horror movies” brings up genre films from Google Play Movies & TV store, and trailers and relevant
clips from Youtube – even a Spotify track from the Shaun Of The Dead soundtrack. But its accuracy is pretty hit-and-miss, and it's often necessary to adopt a robotic vocal tone before you're understood. Call us old-fashioned, but we’d stick to buttons.
Get smart
There are two remotes included – traditional and smart. We prefer the latter with its QWERTY keyboard on the back (useful for passwords) and touch-sensitive navigation button. It’s a heavy wand to wave around for long and the dense button layout takes some getting used to, but overall it does everything you’d want it to.
It’s the only bulky part of the Philips 55POS901F. The company’s ‘Visible Lightness’ and ‘European Craftsmanship’ design values translate in layman’s terms to minimalist elegance. The slim frame is half a finger-width at its thinnest, although five times thicker in the parts that accommodate the brains and power supply. Its brushed aluminium back panel, chrome curved edge and near-zero bezel warrant a place at the heart of the best-looking living rooms.
Even the connectivity – comprising four HDCP 2.2-certified HDMI 2.0 inputs, three USBS, an ethernet port and optical output – is neatly hidden away under a removable panel. The three-sided Ambilight LEDS on the back panel are subtle, and the ruler-thick soundbar underneath the telly screen is seamlessly integrated.
Our only criticism concerns the position of the two feet either end of the TV. Unless wall-mounted, it has to sit on a platform at least 120cm wide. That’s two normal-sized AV racks, and impractical to say the least.
The search for perfection
Philips has hoped to make the most of the OLED panel with its Perfect Pixel Ultra HD, Perfect Colour, Perfect Contrast and Perfect Natural Motion processing engines. So is the narcissism justified? To some extent, yes; this is probably the best picture performance we’ve seen from a Philips TV.
While the 55POS901F only just meets the minimum 540-nit peak brightness of UHD Premium standard, which may seem paltry considering Samsung claims its 2017 QLEDS can reach 2000 nits, it takes only an open well-lit refrigerator and a few neon lights inside a bar in Netflix’s Santa Clarita Diet (in 4K and HDR) to convince us. Even when we turn our test room’s lights fully on, making the room brighter than a typical living room, outdoor scenes still look impressively radiant.
The HDR layer makes itself known in both the vibrancy and subtlety of colours; the opening shot of the lush Californian hills is enthusiastically hued, as are the pools of blood that stain garden lawns. Different intensities of sunlight on the bed duvet are noticeable, and freshly washed
cars glint in the sun with impressive clarity and sharpness.
The emergence of the white-on-black closing credits not only tells us it’s time to switch to an Ultra HD Blu-ray, but also flags the Philips’ startling contrast. The black levels associated with OLED technology materialise, and the text leaps out like the north star against a night sky.
4K in detail
The true benefit of such impressive contrast is even clearer in superhero ‘love story’ Deadpool on 4K Blu-ray as fire blazes vividly, rising above the pitch-black bars merely pixels away.
The Philips proves a good vehicle for highlighting the superior sharpness and detail of 4K Blu-ray too. It comes to your attention that varying fabrics make up Deadpool’s costume, and objects in the background still hold fine details. Once ‘Perfect Natural Motion’ is applied (on minimum, we’d advise), action is supersmooth and free of any distracting blur.
Dark matter
However, no matter what the extent of our fiddling with contrast settings (we’d also turn Perfect Contrast on to minimum), the Philips can’t quite reach satisfyingly deep blacks without losing some insight. Blacks too easily bleed into one another, and the subtle detail in dimly-lit scenes can get lost in shadows.
Deadpool’s red spandex suit is deep and varied, and everything from yellow cranes to scrap metal is infused with rich yet nuanced colour, but there’s a sense that colour subtleties are overlooked too. We’ve certainly seen more refined and realistic pictures than the Philips’.
What’s exclusive to this TV experience, however, is Ambilight, which creates a multi-coloured halo behind the TV by radiating lights from its sides for a more immersive viewing experience. It’s effective: the light extension somehow making the screen seem bigger, and perhaps softening the blow that there’s no 65in version of this Philips yet.
Custom lighting
The lights that create the Ambilight experience can be set to a fixed colour, from burnt orange (‘hot lava’) to lush green (‘fresh nature’), or they can mirror the dynamics of what you’re watching – a series of lights emulating the picture’s colour palette flashes in relation to the on-screen movement. We play Avelino’s Energy and the Follow Audio mode makes a good substitute for a disco ball. You can change the brightness and saturation for a mellower ‘background’ performance.
Next up is our first spin of South Korean zombie flick Train To Busan ahead of its Blu-ray release, and it proves there’s life not only in the film genre but also in the Philips’ HD performance. There’s the expected drop in resolution and detail, but the bold, confident character remains consistent.
Lines are crisply etched, daylight scenes bright and colours defiant, with blue school uniforms and orange upholstery standing out boldly against the train carriage. There’s enough detail to capture the gleam of sweat on passengers’ faces, and in close-ups you'll be impressed by the quality of the make-up and SFX.
Even broadcast channels in SD are perfectly watchable, if a little gaudy – especially as gameshow Tipping Point’s purple staging comes into frame.
A serious approach to sound
Thanks to the Philips’ six-speaker soundbar and backward-firing Triple Ring speaker with integrated bass port, the familiar catchphrases of Tipping Point host Ben Shephard are just as bold. In the past, Philips has considered sound more seriously than many of its rivals, even in sets as small as 24in and, in this respect, the 55POS901F is another success.
While no substitute for a decent external soundbar such as the Q Acoustics Media 4 (£330), it has the clarity, weight and volume to be deemed a good make-do option if you don’t want to spend extra straight away.
The Philips 55POS901F doesn’t quite embrace all that the world of TV has to offer today, but given that there are so many scores to settle in terms of content and technology, that's something we can at least understand.
It’s the slip-ups on more essential elements – the lack of absolute picture subtlety and catch-up app support – that block Philips' path to five-star glory. New year, new Philips? Maybe. This OLED TV is a good start.
“Our first spin of South Korean zombie flick Train
To Busan proves there’s life in the Philips’ bold and confident HD performance”