This ex­am­ple from the cap­i­tal’s phone book the year be­fore the start of the First World War in­cludes pri­vate num­bers along­side lo­cal busi­nesses as well as small ad­verts for a lo­cal garage

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A two- col­umn lay­out, which was first in­tro­duced in 1900.

Name and num­ber berer

The ex­change nam me and sub­scriber’s num­ber. The cover ag ge is much larger than n cen­tral Lon­don, in­clud­ing parts of tht e sur­round­ing count ie s.


The name of the busi­ness or per­sonal sub­scriber. Usu­ally only the fore­name(s) ) or ini­tial(s) is given, oro some­times just a ti­tle e, Miss or Capt, for ex­am­ple. Busi­nesses usu­ally in­clude a de­scrip­tion of the trade or pro­fes­sion n.


The ad­dress of the sub­scriber


A col­umn-width ad­ver­tise­ment for lo­cal busi­nesses; usu­ally on the same or ad­ja­cent page to the al­pha­bet­i­cal list­ing.

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