Royal As­cot en­trants dress to im­press

Windsor & Eton Express - - News -

AS­COT: Dress­ing up at home and an on­line auc­tion are some of the ways Royal As­cot man­aged to raise £400,000 for char­i­ties this year.

The an­nual event, which took place be­tween Tues­day, June 16 to Satur­day, June 20, was held be­hind closed doors due to re­stric­tions caused by the coronaviru­s pan­demic.

The #StyledWith­Thanks cam­paign en­cour­aged rac­ing fans to dress up and share a photo on so­cial me­dia with prizes be­ing awarded to the most el­e­gant, most up­lift­ing and most orig­i­nal.

En­tries were judged by a panel of fash­ion in­dus­try ex­perts and the ini­tia­tive raised £166,000.

An on­line auc­tion of rain­bow-themed hats raised £24,000 and jockey Frankie Det­tori signed and do­nated his com­mem­o­ra­tive '70th Royal As­cot win' sad­dle­cloth which raised £30,000.

Nick Smith, di­rec­tor of rac­ing & pub­lic af­fairs, As­cot Race­course said: "We are de­lighted with the re­sponse of the pub­lic and the rac­ing, bet­ting and fash­ion in­dus­tries to all the char­i­ta­ble ini­tia­tives that took place dur­ing and around Royal As­cot.

"The rain­bow mon­tage trib­ute of photos sent in as part of our #StyledWith­Thanks cam­paign will be a per­ma­nent re­minder of the year when all el­e­ments of what makes Royal As­cot so spe­cial came to­gether to sup­port a range of na­tional and lo­cal char­i­ties."

Char­i­ties to ben­e­fit from the fundrais­ing in­clude: The Na­tional Emer­gen­cies Trust Re­lief Fund, NHS Char­i­ties To­gether, The

Care Work­ers Char­ity and the Berk­shire Com­mu­nity Foun­da­tion Coronaviru­s Fund.

Money was also raised through sales of the 2020 As­cot Jockey Bears, af­ter­noon tea and sales from the new As­cot Wine Club.

The jock­eys rid­ing on the fi­nal day also do­nated their rid­ing fees.

Royal As­cot's on­line auc­tion of out­fits raised £400,000 for char­ity.

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