Bulldog: The motoring firm with a top pedigree

THERE’S something to be said for a company that has stood the test of time and kept the same staff too. Visitors to Wokingham may have noticed that the company – which has a car dealership in Twyford and a popular motorcycle dealership in Wokingham – has opened up a new car showroom next to the motorcycles.

In doing so, it is welcoming back customers who have bought cars from Bulldog for many years, as well as newcomers visiting for the first time.

For company director,Mike Webb,everyone matters. “We want every customer to be 100% happy when they take delivery of their new car, whether it’s used or brandnew,” he says.

“It’s very much about a nopressure sale, which is why we get so much repeat business and we receive great reviews.

“Mainly it’s a great review because of the way people have been treated,” Mike adds.

This isn’t just due to the team’s excellent knowledge of its marques – Triumph, Subaru, Isuzu and MG – but its strong after-sales offering too.

“We have two big workshops, so we welcome back people for their annual service,” he says. “It’s very much about building a relationship.”

That also goes for the Bulldog staff. “I work with a great team of people,” he says.

“They’ve been very loyal – we have very few people ever leave us, and when they do, they normally retire, which is always great.

“Most have been with us for many years. Gary Moores, our sales manager, has been with us for 21 years and our aftersales director, David Bridgman, has worked with us at Bulldog for over 30 years.”

Bulldog has been part of the fabric of Wokingham borough for decades. “We’re a family business. My father started the business at the Reading Road site in the early 1960s,” Mike recalls. “It was on the opposite side of the road then.

“He built up the business over the years and built the current dealership site in the mid-80s, Mitsubishi Motors UK took over the business in 1988 until they closed in 2018.

Then the garage underwent a major refurbishment and update, which was completed last year.

Bulldog’s additional new and used car showroom is in Twyford, along with its current aftersales operation in Ruscombe.

“Ten years ago, we came back to Winnersh and took over half of the site with Triumph Motorcycles,” Mike says.

“Now, we’ve taken over another part of the building with car sales. We’re back and it’s very exciting.”

The Reading Road branch specialises in MG, but there are also quality used vehicles as well, with the team there ready to welcome customers to Bulldog in Winnersh again, alongside our colleagues in Triumph, who are well established there now.

You can see for sale the Subarus, Isuzus and MGs at the London Road branch in Twyford and Mike says that both showrooms can answer any queries you may have.

No wonder, as he ensures his team stay on top of all the latest automotive developments.

He’s also taken steps to ensure that the company is Covid -secure, with video viewings and click and collect services available.

For more details, visit Bulldog Reading on Reading Road, Wokingham, or Bulldog Twyford on London Road, Twyford, log on to www.bulldogtwyford.com, or call 0118 924 1347.