Waylands Volvo secures hat-trick of awards
A CAR dealer in Reading is celebrating after being recognised at a national award ceremony
Waylands Automotive, which operates Waylands Volvo Reading, on Imperial Way, was crowned Dealer Group of the Year for the third year running in the Automotive Management (AM) awards on Thursday, May 12.
The awards bring together the UK’s best car dealers and repairers to celebrate business successes and excellence within the automotive retail industry.
The award recognised Waylands’ focus and achievements on digital sales, acknowledging the group’s continued investment in digital capabilities to complement its showrooms and carpurchasing experience.
In 2021, this saw the group increasing its digital sales teams to allow customers to seek support and advice online, outside of the showroom’s hours.
The award also recognises the improvements Waylands Volvo Reading has made to its website and virtual sales appointment process, which now offers an easier-to-navigate online experience, improving customer satisfaction and the sales of vehicles.
John O’Hanlon, CEO at Waylands Volvo, said: “We are delighted to have been named Dealer Group of the Year for the third year in a row – a truly fantastic achievement for our teams.
“This award demonstrates our commitment to our digital capabilities and achievements so far, recognising our strong sales performances online, which do not compromise on our primary goal of customer satisfaction.
“Against a backdrop of ongoing pandemic restrictions and obstacles in supply chain logistics, 2021 remained a challenging year for business, yet despite this, we have continued to provide a premium and tailored service for our customers, both virtually and in person.
“A huge congratulations to the hard work and dedication of everyone who makes up the Waylands team.”
Volvo Cars UK is also one of the industry leaders in sustainability as it was the first manufacturer to offer a plug-in hybrid version of every car it sells.
By 2025 the manufacturer aims for 50% of its global sales to consist of fully electric cars, with the rest hybrids.
By 2030, Volvo plans for every car it sells to be fully electric.