From the heart
“Fragrances can be conductors of joy, happiness, pain and extreme chagrin” Alberto Morillas
TO CREATIVE PERFUMER KILIAN, THE MOST POWERFUL AROMA IS THE SMELL OF TUBEROSE, THE ULTIMATE “GLAMOUR NOTE” WORN BY ALL THE WOMEN IN HIS FAMILY, AND HE FONDLY REMEMBERS HIS MOTHER GOING TO COSTUME BALLS AND COATING HERSELF IN THIS “FLOWER OF FLOWERS”.
FOR DESIGNER BELLA FREUD, CREATOR OF THE NEW Close To My Heart, £95 FOR 50ML EDP, EXCLUSIVELY AT FENWICK, “MY FIRST SCENT MEMORY I DEEPLY REMEMBER IS ACTUALLY OF MY GRANDMOTHER SMELLING OF 4711, WHICH I LOVED AND STILL DO,” SAYS BELLA.
PERFUMER SERGE LUTENS, SEPARATED FROM HIS MOTHER WHEN YOUNG, DEVOUTLY BELIEVES THIS DEEPLY AFFECTED HIS SCENTED PATH IN LIFE AND INSPIRED HIS LATEST CREATION Baptême du Feu. “MY FIRST OLFACTIVE MEMORY CONNECTED TO THIS PERFUME IS ONE OF DOUBT, OF FEAR. IT WAS 1943; I WAS JUST TWO. FOR ME, IT’S A MIX OF THESE EMOTIONS BLENDED INTO AN ESSENCE.” WHEN ALEXANDER VREELAND, GRANDSON AND CURATOR OF MEMORIES OF THE GREAT US Vogue EDITOR DIANA VREELAND, LAUNCHED HIS TRIBUTE COLLECTION IN HER HONOUR, HE TOO FOLLOWED HIS HEART. “MY FIRST SCENT MEMORIES WERE WHEN MY FAMILY MOVED TO MOROCCO: I HAD JUST TURNED EIGHT. WE LIVED IN AN ORANGE AND TANGERINE FARM, WALKED THROUGH THE MEDINA (OLD CITY), WATCHED THE BAKERS’ OVENS WITH THEIR OPEN ROARING FIRES, WANDERED THROUGH FIELDS OF IRIS AND RODE HORSES THROUGH EUCALYPTUS FORESTS. MY GRANDMOTHER AND GRANDFATHER WOULD VISIT US EACH YEAR AND WE ALWAYS DID FUN THINGS TOGETHER.” Daringly Different IS THE OUD IN THE COLLECTION AS AN ODE TO HIS GRANDMOTHER. “IT HAD TO BE FEMININE, APPROACHABLE, LUXURIOUS AND SEDUCTIVE. IT HAD TO BE UNFORGETTABLE:
JUST LIKE HER! I LOVE WEARING THIS PERFUME AS IT MAKES ME FEEL STRONG AND DYNAMIC WHILE BRINGING BACK SO MANY MEMORIES OF MY YOUTH AND THE HAPPY TIMES.”