What I REALLY USE

Alexia Inge, co-founder of online beauty emporium Cult Beauty, reveals her daily skin ritual and why her signature scent was inspired by a certain supermodel…

1 SKIN MV Organic Skincare 9 Oil Cleansing Tonic, £60 One of my top products. I massage the oil into my face, run a muslin cloth under a hot tap, squeeze the water out, hold it to my face then use the muslin to exfoliate. It really sets me up for the day. 2 TAN Tan-Luxe The Face, £35 these are tanning drops that you add to your moisturiser – I do that twice a week and it gives a bit of a boost without looking like

I’ve been fake tanning. 3 SCENT escentric Molecule 01, £46 I’m loyal to this perfume – it was the first brand we got on board at cult beauty. a friend plucked up the courage to ask naomi campbell what perfume she was wearing then came to me saying, “you have to get this!” so we did. 4 WELLBEING Therapie Crystal Clear Smelling Salts, £32 you know the 4pm slump? I find if I open this up and have it by my computer while I’m working, it just gets me right back in there. 5 HAIR Ouai wave Spray, £10 I’ve just cut my hair off from having it right down my back to a bob, so it’s become all about making it stay where I put it. My hair’s very fine so when I wash it, it just goes completely flat and straight. I love this for getting that dayold hair look that will last for a couple of days. 6 FACE Jouer Luminizing Moisture Tint, £33

I have this on repeat buy. I discovered it in 2012 and have yet to find anything that touches it, and I try lots of products. It’s got a luminosity to it, a thing I call “rich girl” skin, like you’re a bit backlit. 7 BLUSH Stila Convertible Color Palette In Sunrise Splendor, £29 blush is going to be big this year. this gives me different looks – one’s like a teenage blush, one’s a muddy rose that warms up my complexion, and there’s a claret one that’s almost geisha-ish. w&h