5 STEPS TO SUCCEED

1 DO YOUR RESEARCH Whether you’re selling your time, expertise or a product or service, check first if anyone wants to buy it. For example, if you’re selling on eBay and have very few bids by your deadline, you may need to rethink what you’re selling or the price.

2 PRESENTATION IS

KEY Pictures sell… If you’re selling fashion, get a mannequin or wear the clothes yourself. Displaying your goods in the best light – just as on a store website – will boost your profits. Even if you’re only selling your time as a PA, your photo can lead to a better response. And get the wording right – one example is “plain” white T-shirt, which could get a better price if described as “design classic”.

3 IT’S ALL ABOUT

RATINGS Feedback is vital. For example, on Airbnb or PeoplePerHour, the more good reviews you receive, the more likely people are to buy what you’re flogging. On many sites, the higher your ranking the more likely you will top the list when what you are offering is searched.

4 KEYWORDS ARE VITAL For example, “family friendly” or “available immediately”. The technical term is search engine optimisation (SEO), and there are videos on YouTube explaining the principle. You can also pay for premium listings to kick-start your venture.

5 MAKE SURE YOU GET PAID Each site will include tips on ensuring you get payment. Signing up for PayPal offers more security than cash on delivery

(you can sign up for free).