WHAT’S IN YOUR FACE CREAM?

BAMBOOZLED BY SKIN­CARE IN­GRE­DI­ENTS? A LIT­TLE ED­U­CA­TION WILL HELP YOU MAKE SMARTER CHOICES, SAYS FIONA MCKIM

Woman & Home - - Contents -

HOW TO MAKE THE SMART SKIN­CARE CHOICE

IMAG­INE THIS; I’D LIKE TO MAKE YOU SOME SOUP. MY MIR­A­CLE SOUP CON­TAINS A SPE­CIAL COM­PLEX, MIRACLEMAGIC™, AND IT WILL MAKE YOU LOOK AMAZ­ING. JUST READ THE IN­GRE­DI­ENTS LIST

– IT’S SEVEN LINES OF LATIN PLANT NAMES, BUT GO AHEAD! YOU EAT THIS SOUP EV­ERY DAY AND IT COSTS £45 A POT… SOLD?

YOU SEE WHERE I’M GO­ING WITH THIS – THERE’S AN UN­DE­NI­ABLE CUL­TURE OF OPACITY IN THE BEAUTY IN­DUS­TRY. YOU’D HAVE TO BE A REAL SKIN­CARE SWOT TO READ THE BACK

OF A CREAM AND KNOW WHAT’S IN

IT. GARNIER RE­SEARCH FOUND THAT A QUAR­TER OF WOMEN READ FOOD PACK­AG­ING, BUT ONLY ONE IN SEVEN DO SO FOR BEAUTY PROD­UCTS. BUT A TINY AMOUNT OF IN­TEL ON IN­GRE­DI­ENTS CAN HELP YOU FIND PROD­UCTS THAT CON­TAIN THE RIGHT THINGS, IN THE RIGHT AMOUNTS, TO CHANGE YOUR SKIN. FLIP THE PAGE FOR MY CHEAT SHEET AND PROD­UCTS THAT DO

EX­ACTLY WHAT THEY SAY ON THE JAR. KNOWL­EDGE IS POWER. >>

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