WHAT’S IN YOUR FACE CREAM?

BAMBOOZLED BY SKINCARE INGREDIENTS? A LITTLE EDUCATION WILL HELP YOU MAKE SMARTER CHOICES, SAYS FIONA MCKIM

HOW TO MAKE THE SMART SKINCARE CHOICE

IMAGINE THIS; I’D LIKE TO MAKE YOU SOME SOUP. MY MIRACLE SOUP CONTAINS A SPECIAL COMPLEX, MIRACLEMAGIC™, AND IT WILL MAKE YOU LOOK AMAZING. JUST READ THE INGREDIENTS LIST

– IT’S SEVEN LINES OF LATIN PLANT NAMES, BUT GO AHEAD! YOU EAT THIS SOUP EVERY DAY AND IT COSTS £45 A POT… SOLD?

YOU SEE WHERE I’M GOING WITH THIS – THERE’S AN UNDENIABLE CULTURE OF OPACITY IN THE BEAUTY INDUSTRY. YOU’D HAVE TO BE A REAL SKINCARE SWOT TO READ THE BACK

OF A CREAM AND KNOW WHAT’S IN

IT. GARNIER RESEARCH FOUND THAT A QUARTER OF WOMEN READ FOOD PACKAGING, BUT ONLY ONE IN SEVEN DO SO FOR BEAUTY PRODUCTS. BUT A TINY AMOUNT OF INTEL ON INGREDIENTS CAN HELP YOU FIND PRODUCTS THAT CONTAIN THE RIGHT THINGS, IN THE RIGHT AMOUNTS, TO CHANGE YOUR SKIN. FLIP THE PAGE FOR MY CHEAT SHEET AND PRODUCTS THAT DO

EXACTLY WHAT THEY SAY ON THE JAR. KNOWLEDGE IS POWER. >>