ELLEN GREEN

CEO, Blue Badge Co Career snapshot ellen worked as a business manager in the music industry, before turning her skills to the retail sector, building Blue Badge Co into the much loved brand it is today. What she does Caused a stir on DragonsÕ Den last year, when she walked out empty-handed despite three offers of investment. under her leadership, Blue Badge Co’s turnover has soared by more t than 50% annually four years running, with products now stocked by major retailers. Greatest success ellen firmly believes businesses have a responsibility to be good for society and are only as strong as the teams behind them. More than half of the Blue Badge Co workforce is registered disabled or women with primary care duties. ellen is determined to make Blue Badge Co an accessible and flexible workplace that welcomes such women to its team. Advice to younger self Learn to love rejection! if you are going to succeed in business you must learn to react positively to even to the most negative situations. What’s next? to capitalise on our huge sales growth in the past four years, we’ve bought a number of beautiful new home and travel items, and plan to increase our export business and direct sales over the next 12 months.