Soft smoke

The smoky eye goes pastel, as seen on Holly Willoughby, 36. Start with a wash of the palest shade across the lid and in the inner corner of each eye. Build up a mid tone at the outer corner and in the crease, then line the lash lines with the darkest shadow and blend out. Bourjois Smoky Stories Quad in Over Rose, £7.99, is our go-to pastel compact. Pretty Perk Choose a soft purple palette to brighten tired eyes.