VEGANISM IN NUMBERS

The figures behind the rise and rise of the plant-based movement make for powerful reading…

24 hrs

The time it took plant-based burger business The Vurger Co to hit its £150k investment target in November 2017. There’s been a 185% increase in vegan product launches since 2012.

755

The number of complaints to the Advertising Standards Agency about a KFC advert featuring a dancing chicken – the highest in 2017. Viewers deemed it ‘disrespectful’ and ‘distressing’.

18

The percentage of greenhouse gas emissions generated by livestock farming. That’s more than cars, trains and planes combined. It’s not just cow farts that contribute. Think processing factories, fertilisers and farming machinery.

58,000,000

The number of posts filed under #vegan on Instagram. There’s limited so-called militant gore – it’s more chia puddings, odes to the versatility of nut butter and the odd sanctimonious quote, such as: ‘Sorry for the inconvenience, we are trying to change the world.’

42%

The percentage of UK vegans aged 15 to 34. The Vegan Society predicts numbers will grow, with this lot inspiring further generations to choose the ‘post-milk’ life.