WELLNESS WISDOM

‘Stand out from the crowd’ Melanie Lawson, founder of Bare Biology

‘Wellness is a busy category, so you need to do plenty of research to make sure that what you’re proposing is different from and, hopefully, better than what your competitors offer. To cut through the noise, you need a product or service that’s really going to grab people’s attention.’

‘Delegate!’ Jennifer Irvine, founder of The Pure Package and Balance Box

‘I started The Pure Package 15 years ago at a time when diet delivery companies didn’t exist. Today, it’s staffed by a team of 30 people. One person can only do so much and I’m aware that others on my team are better at some things. I surround myself with intelligent, positive people.