TREND WATCH

Body sculpting meets sport

We’re set to launch the Adidas Formotion ‘Shapewear for Sport’ range this spring, which fuses functionality and body sculpting through the use of zoned shaping, compression for targeted muscle support and an extra high-rise waistband to give you a locked-in, streamlined feel. The seamless, stretchy warp knitted fabric is ultra-flattering, while providing comfort and freedom of movement. We’ll be stocking the Formotion Sculpt Tight in Core Black and Hot Pink from March as we partner with Adidas to change the way you move.

The unitard

We’re seeing more demand for bodysuits and unitards through customer search data on site, and brands are reacting to this. In SS21, we’re launching a seasonal update to the product that was on everyone’s AW20 wish list – Girlfriend Collective’s unitard – with a shortened bike version. Here, we see the new favourite silhouette combined with cross-functional design.

Ultraviolet

The buying trends in 2020 have taught us that people are being more daring with colour. Our customers still want the staple darker-toned leggings, but paired with an injection of hyper-bright colour. Ultraviolet is our colour trend for SS21, influenced by the glow-in-the-dark trend that’s set to gain momentum. We’re the first platform to buy into this colour story from Year Of Ours, the La-based brand that produces a multipurpose active rib fabric that shows off the colour like no other.