Neo G wins deal with US pharmacy giant to launch in 1,600 stores
NEO G, a Harrogate-based firm that makes neck braces and other orthopedic supports, has won a deal with US pharmacy giant Rite Aid to launch its products in 1,600 stores across the US.
Neo G said its products use cutting-edge materials and technology to provide relief from a number of conditions such as arthritis, carpal tunnel syndrome and back pain.
Its range of patented arm, back and leg supports plus compression hosiery, neck braces and products for hand rehabilitation and foot care have been developed and tested in association with the UK’s Chartered Society of Physiotherapy.
The firm employs more than 40 staff at its offices and warehouse in Harrogate. The group, led by CEO Paul Starkey, has grown to be the UK’s leading brand of orthopaedic supports, sold online and through retailers including Boots, Superdrug and Lloyds Pharmacy.
The launch marks the first time that Neo G’s Class 1 medical devices have been available in the US through a national retailer.
The company already sells in 18 countries around the world and has ambitious growth plans for the US, where it aims to become the number one brand in the premium orthopaedic support market.
Mr Starkey said the agreement with Rite Aid was part of his mission to bring high-quality supports, developed in conjunction with physiotherapists, direct to consumers at a volume price point.
“This is the first time our fully accredited medical grade supports have been available in stores nationally in the USA and we hope to expand our reach through more stores and other US retailers,” he said.