Schwarzenegger is enlisted to promote PPI campaign

ARNOLD SCHWARZENEGGER has been enlisted by Britain’s financial watchdog to help raise awareness of the termination of a deadline to make a complaint about Payment Protection Insurance (PPI).

The Hollywood giant turned politician will feature in a Financial Conduct Authority (FCA) television advert in which an animatronic model of his head is seen urging people to decide about making a PPI complaint before the deadline on August 29 2019.

The FCA’s advert featuring the Terminator star’s likeness is aimed at prompting people to check if they had PPI and whether they want to make a complaint as the decade-long scandal draws to a close.

Andrew Bailey, of the FCA, said: “Our campaign aims to cut through the noise on PPI. We want to encourage people to decide whether to find out if they had PPI and whether to complain or not. Our message, and Arnie’s, is ‘do it now’ and I urge people to make a decision before the deadline on 29 August 2019.”

Over £27.4bn has been paid out to customers by high street banks since the FCA introduced rules for complaining about PPI in 2011. PPI policies were missold alongside loans, credit cards, store cards and mortgages mostly between the 1990s and 2010. The campaign featuring will appear on TV, online and on outdoor advertising across the UK over the next two years. The advert’s costs stand at £4.9m and the campaign is being paid for by the 18 firms including banks, building societies and credit card providers who had the most PPI complaints.