Bake Off star and fellow celebrities to sell books for £1 in new campaign
GREAT BRITISH Bake Off star Nadiya Hussain, broadcaster Clare Balding, singer Tom Fletcher and comedian Julian Clary have joined a list of authors set to release new titles in the coming year – at just £1 each.
The new line of 11 books, which also include special editions of Marvel’s The Avengers, Mr Men and Paddington, come as part of the World Book Day charity’s calendar of plans for 2018.
Keen readers of all ages will be able to purchase the works for just £1 each – or exchange them for a £1 World Book Day token – when the new releases become available in the new year.
To mark upcoming events under its 2018 “share a story” theme, the organisation has launched an online game that will see 10 authors, illustrators and World Book Day ambassadors each post a line of a brand new story on Twitter, with the hashtag #ShareAStoryIn10, on Friday.
They will then nominate others to continue the chain throughout the day. At 4pm, Clary will read out some of the best stories of the day via a Twitter Livestream as artist David Roberts creates illustrations at the same time.
Officially celebrated on March 1 next year, World Book Day traditionally sees schoolchildren dress up for the day as their favourite story characters.
But the charity has said it aims to do even more to encourage families to “reignite” their love of shared reading and plans to encourage other businesses and organisations to help promote the message. Plans for 2018 include providing a Share A Story pack to bookshops and launching a poll to find the UK’s favourite #storiestoshare. Between February 26 and March 3, the charity will also run The Biggest Book Show On Earth – a tour taking author and illustrator events across the country. It will also bring back its World Book Day Award competition, which this year saw 76,000 children, families and communities take part.