Early Christmas shopping boosts high street sales in autumn
THE UK high street has had its best September for five years as shoppers proved they are willing to spend in the build-up to the Christmas season.
Overall like-for-like sales increased by 2.9 per cent last month, the best growth for any single month since April 2014, according to accountancy and advisory firm BDO’s High Street Sales Tracker.
Some department stores reported that consumers are already shopping for early Christmas presents, boosting the lifestyle and gifting sectors.
Despite reports of low footfall, BDO’s figures showed sales of lifestyle goods were up 3.6 per cent and well-received autumn fashion lines helped improve clothing sales by 2.7 per cent.
Non-store sales also leapt by 30.4 per cent year-on-year – the biggest increase since January 2015 – with retailers again citing early Christmas shopping as a factor.
The positive September figures follow the high street enjoying its best August in almost two years as the weak pound led to an influx of British “staycationers” and overseas tourists.
Sophie Michael, head of retail and wholesale at BDO, said: “Two consecutive months of positive growth will be a welcome relief for retailers following challenges seen in autumn in prior years.
“Pulling off the best September sales growth for five years is a great result for the high street at the start of this critical trading period.
“In a month when footfall is down, positive like-for-like sales figures demonstrate that shoppers are willing to spend.
“The favourable weather patterns in September cannot be ignored, particularly for fashion, but this result will be encouraging for retailers as we enter the final quarter of 2017.”
The BDO High Street Sales Tracker outlines the weekly sales changes of more than 70 midmarket retailers with around 10,000 individual stores.