N Brown in Ama­zon Fash­ion link-up

Yorkshire Post - - MARKET REPORT -

PLUS-SIZE RE­TAILER N Brown has clinched a part­ner­ship with Ama­zon Fash­ion as it charges on with dig­i­tal turn­around plans, de­spite book­ing a first-half loss.

The com­pany re­ported a 5.6 per cent jump in group rev­enue to £453.4m in the 26 weeks to Septem­ber 2, helped by a 14 per cent rise in on­line rev­enues.

Dig­i­tal sales ac­counted for 72 per cent of rev­enue dur­ing the first half of the fi­nan­cial year, while 76 per cent of on­line traf­fic came from mo­bile shop­ping.

N Brown also cheered “sig­nif­i­cant” share gains in ladieswear, with its Sim­ply Be brand alone ex­pe­ri­enc­ing dou­ble dig­i­tal rev­enue growth.

But it was not enough to save the com­pany from the ef­fects of the Brexit-hit pound, which pushed it to a loss of £27.6m com­pared with a profit of £21.1m dur­ing the same pe­riod a year ear­lier.

Chief ex­ec­u­tive An­gela Spindler said: “I am very pleased to re­port con­tin­ued good trad­ing in the half, with Sim­ply Be the stand­out per­former, record­ing 21 per cent growth.

“We made sig­nif­i­cant ladieswear mar­ket share gains against what re­mains a sub­dued con­sumer back­drop. In line with other re­tail­ers, FX rates rep­re­sent a head­wind and this was par­tic­u­larly felt this half.”

It has not stopped the com­pany charg­ing ahead with a dig­i­tal strat­egy, as it un­veiled a string of new on­line part­ner­ships.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.