Health and fitness firm shaping up for further growth in the next year
FITNESS START-UP AllShapeUp is celebrating rapid growth in its first year in business having already signed up 400 members.
The Leeds-based firm has grown to a team of five in just under twelve months.
Founded by young entrepreneur and former infantry soldier, James Hesling, AllShapeUp is aiming to make exercise accessible to people across the country.
AllShapeUp is a digital platform built for individuals to help them become fitter, healthier and more confident through exclusive workout programmes and original recipes.
Mr Hesling said: “The last year has been incredible for AllShapeUp and has allowed me to help hundreds of people to improve their fitness levels and become healthier versions of themselves.
“Becoming an entrepreneur and building a business to be proud of has been the best thing I’ve ever done and I plan to continue working to change the mindset of people who feel that exercise is not accessible to them.
“I’ve helped hundreds of people get back into working out and the results have been outstanding. This makes it all worthwhile.”
Having joined the Entrepreneurial Spark programme in January 2017, AllShapeUp has plans to increase its members from 400 to 4,000 in 2018.
Mr Hesling said: “2018 is looking like a very exciting year for the business as we increase to more than 200 workouts and 200 recipes in January.
“We’re also launching a preand post-natal exercise and recipe guide in early 2018 after listening to the feedback from our AllShapeUp community.”