Former Radio 4 host Purves blames ‘vain and greedy’ men for BBC pay gap

BROADCASTER Libby Purves, inset, has said the gender pay gap exists because men are being “vain and greedy”.

The former presenter BBC Radio 4’s said the director-general of the corporation should not be afraid of a talent drain in seeking to end pay disparity.

Earlier this month Carrie Gracie resigned as the BBC’s China editor in protest at unequal pay, saying the broadcaster was facing “a crisis of trust” and warning it was breaking employment law by not paying its male and female workers equally. of Writing in the Radio Times, Purves said: “Some complain that the pay gap exists because women don’t negotiate. I would say that it’s more about men being vain and greedy. “With few exceptions (mainly in the shiny-floor-andspangles world, inhabited by, for example, Claudia Winkleman) it’s men who drive pay to insane levels. “It’s men, not women, who flick their carefully tended hair and purr, like a L’Oreal ad, ‘Because I’m worth it!’.” Purves said she accepted the BBC had a problem with inherited contracts but called for director-general Lord Tony Hall to spend a week reading the BBC’s payroll and noting the gender inequality.

She added: “The DG could then weigh the importance of the top earners and tell their agents that their next contract will shrink, because the BBC must budget carefully and equably.

“If they threatened to go, the DG could gently say, ‘If you must. But remember how much of your ratings depends on our Rolls-Royce production values and international reach. We’ll build another you’.

“To news stars the DG could add that BBC News itself is the real star, respected for the rigorous work of hundreds of others.”