Celebrities speak out for fashion campaign to fight breast cancer
CELEBRITIES HAVE spoken about how breast cancer has touched their lives for a fashion campaign that will raise money to research the disease.
Singers Emeli Sande and Tallia Storm and TV presenters Gaby Roslin and Jacquie Beltrao have been photographed with motivational messages for the Fashion Targets Breast Cancer initiative.
Sande held a sign saying “Let’s get closer to the day when breast cancer stops taking lives”.
The Next To Me singer has spoken about the effect losing her friend to the disease had on her.
She said: “Since losing my friend Narcisse to breast cancer, I’ve become extremely passionate about raising awareness of the disease and helping to raise funds for research – much-needed research that holds the key to a future where nobody dies of this terrible disease.”
Charity Breast Cancer Now’s annual campaign works with fashion retailers to raise funding for research into the disease, which kills nearly 1,000 women every month in the UK.
Since it began in 1996 it has raised more than £15 million.
This year M&S, Debenhams, River Island and Simply Be will sell a collection until mid-May.
A minimum of 30 per cent of each sale from their collections will go towards Breast Cancer Now. Former Children In Need and
The Saturday Show presenter Gaby Roslin has been a long-time supporter of the charity.
Tallia Storm has appeared alongside her mother, public relations entrepreneur Tessa Hartmann, who was diagnosed with breast cancer last year.
The Scottish Fashion Awards, which Hartmann founded, were not held last year while she went through surgery and chemotherapy.
Storm said: “I know first-hand how much breast cancer can rock and devastate a family.
“Fashion has the power to bring women together and make them feel strong and ready to take on the world.”