Yorkshire Post

Warning over One Yorkshire ‘empty slogans’

Key figure says the time for ‘chest-beating’ is over

- ARJ SINGH WESTMINSTE­R CORRESPOND­ENT ■ Email: arj.singh@ypn.co.uk ■ Twitter: @singharj

YORKSHIRE HAS been told by one of the architects of the Northern Powerhouse it must stop simply focusing on “chest-beating” slogans about the power of its brand if it wants to win powers and money from Westminste­r.

Lord Jim O’Neill, a key ally of George Osborne in efforts to empower the North, told supporters of “One Yorkshire” devolution they must demonstrat­e the economic benefits of a region-wide mayor and powers “rather than repeated focus on the marketing brand of the name Yorkshire”.

In a warning to supporters of a pan-Yorkshire authority, which include 18 out of 20 of the region’s councils, he said the economic rationale “remains unclear”.

Sceptical Ministers will not approve a region-wide deal unless supporters bring forward “substantiv­e reasons” that go beyond getting “excitedly noisier” about the prospects, he said.

New Sheffield City Region mayor Dan Jarvis has made clear his desire to pursue a One Yorkshire deal, but South Yorkshire’s councils are split between backing his office or a wider deal. Lord O’Neill told The Yorkshire

Post: “I am still yet to see a really strong, articulate­d and written justificat­ion as to what the actual economic benefits of One Yorkshire are and how it would be administer­ed.

“It is really imperative of those that keep talking with so much noise about One Yorkshire to actually get on and argue what are the reasons why this is so compelling, other than just going on about the brand and marketing because that’s pretty empty really.

“And I know many out there say ‘well you just don’t get Yorkshire’, well what does that mean?

“A sort of powerful self chestbeati­ng slogan – but if you really want the Government at the end of the day to risk issues to do with the country’s national debt and hand over powers you’ve got to have something of substance.”

A year on from the landmark election of metro-mayors in the likes of Greater Manchester, the crossbench peer’s report for the Northern Powerhouse Partnershi­p (NPP) said bridging the Humber to include North Lincolnshi­re, as major businesses such as Associated British Ports (ABP) do, “would demonstrat­e that One Yorkshire is about economic benefits and not just tribal and regional loyalty.”

Combined control of health could be “significan­t”, potentiall­y playing “a preeminent role in supporting employment and growth across Yorkshire”, the report said.

Lord O’Neill warned that York and Hull could break away from One Yorkshire to negotiate their own deals, creating a potential scenario in which Leeds and West Yorkshire end up with no devolved powers.

Stressing he is “open to being persuaded”, Lord O’Neill said he hoped Mr Jarvis can “galvanise the fans to get really specific”.

He added: “We as NPP will offer to work with the proponents to make their case as strong as possible to answer the concerns the Government has raised.”

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