Spring water firm is to introduce new – and greener bottles
THE APPEARANCE of Harrogate Spring Water’s bottle is set to change as it adopts greener packaging.
New green recycling messaging on PET bottles heralds the firm’s switch to recycled content with all PET bottles of Harrogate Spring now made using more than 50 per cent rPET, the highest percentage use of UK postconsumer recycled PET of any water producer.
Brand manager Nicky Cain said: “Consumers may notice a slight blue, glass-like tinge due to the high percentage of rPET.
“This is something of a badge of honour. PET bottles are already the greenest packaging option for bottled water when compared with alternative packaging materials, using less carbon and producing fewer greenhouse gas emissions.
The use of more than 50 percent rPET is even better for the environment, helping towards achieving a fully sustainable circular economy.
“This is the first time we have introduced colour on to our classic black and white Harrogate Spring labels. The use of green lettering underlines the importance of the move to more than 50 per cent rPET content and serves to reinforce the recycling message to consumers.
“We want to go further and increase the amount of UK-sourced rPET in our bottles, but this is wholly dependent on availability of supply and this is why the recycling message to consumers is so important.”
The switch to UK post-consumer recycled PET was announced earlier this year.