Reggae Reggae sauce creator shares secrets

HE BECAME the most successful contestant on Dragons’ Den with his Caribbean food and drink empire going on to make millions.

Now businessman Levi Roots – creator of Reggae Reggae sauce – will share the secrets of his success with the next generation of entrepreneurs at a Yorkshire masterclass. Mr Roots, inset, who appeared on the BBC2 show in 2006, securing a £50,000 investment from Peter Jones and Richard Farleigh, has been announced as a keynote speaker for Welcome to Yorkshire’s Retail Masterclass at Meadowhall in Sheffield on September 17.

He will be joined on stage by the presenter of ITV’s Eat, Shop, Save, Kate Hardcastle.

The duo will present the free session to local retailers, providing an insight into their backgrounds and offering practical advice, as well as taking questions from the audience. Yorkshire-born and raised Ms Hardcastle said: “Levi is one of the most energetic and passionate business owners in my network - and I have loved presenting with him and learning from him over the years. “His vibrant approach to business will guarantee a ‘shot in the arm’ to any business owner or colleague that attends - and what a brilliant place to start if you are thinking of diversifying your business.” Darren Pearce, Centre Director for Meadowhall, will also be speaking. Chief Executive of Welcome to Yorkshire, Sir Gary Verity said it was a great opportunity to “learn from the best.”