Fem­i­nists crit­i­cise Ap­ple over ‘too big’ de­sign for iPhone

Yorkshire Post - - NEWS -

FEM­I­NISTS HAVE crit­i­cised Ap­ple for fo­cus­ing on big­ger-sized iPhones they say are not suit­able for women’s hands.

The smart­phone gi­ant re­leased three new hand­sets ear­lier this week, while dis­con­tin­u­ing the iPhone SE, the com­pany’s last de­vice with a four-inch dis­play.

Caro­line Cri­ado Perez, a fe­male rights and equal­ity ac­tivist, took to Twit­ter to voice her frustration at the iPhone maker.

“So to be clear: Ap­ple has once again failed to up­date the only phone it makes that fits the av­er­age woman’s hand­size,” she said. “Weak ap­plause all round from my arthritic hands.

“Any­way I guess I’d bet­ter up­grade now be­fore they DIS­CON­TINUE the only phone that fits the av­er­age women’s hand­size.

“What the hell is wrong with you, Ap­ple? women. buy. smart­phones.

“In fact, more women buy iPhones than men. DE­SIGN FOR OUR BOD­IES.”

Among Ap­ple’s new hand­sets is the iPhone XS Max, which fea­tures a 6.5in dis­play – the com­pany’s biggest on a smart­phone to date – with a £1,449 price tag for the high­est stor­age space op­tion of 512GB.

Fol­low­ing the end of the iPhone SE, the small­est dis­play size now on of­fer is 4.7in, used on the iPhone 7 and iPhone 8.

When the iPhone 6 launched in 2014, Ap­ple added a Reach­a­bil­ity fea­ture to it and fu­ture iPhones, that moves con­tent at the top of the screen to the bot­tom half, to make it eas­ier for users to use their hand­set with one hand.

So­phie Walker, leader of the Women’s Equal­ity Party, also joined the crit­i­cism, say­ing women’s needs will re­main an afterthought at the com­pany un­til women are bet­ter rep­re­sented at se­nior level.

“With a gen­der pay gap of 24 per cent at Ap­ple’s UK head­quar­ters, and a bonus gap of 57 per cent, it is pretty clear who’s mak­ing the big de­ci­sions for Ap­ple and they’re not women,” she said.

“So it’s not sur­pris­ing the com­pany hasn’t thought through the im­pact on con­sumers who aren’t men; but it is short­sighted – a 2015 study found women were more likely to own an iPhone than men.

“The boys at Ap­ple are ob­vi­ously ob­sessed with size but they should re­alise per­for­mance mat­ters too.”

How­ever, not ev­ery­one agrees, lead­ing to some users on Twit­ter hit­ting out at the claims, sug­gest­ing “triv­ial com­ments like this make fem­i­nism look bad”.

CARO­LINE CRI­ADO PEREZ: Urged Ap­ple to con­sider women’s hand­size when de­sign­ing iPhones.

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