Aldi trounces rivals to become the lowest priced supermarket in UK

ALDI HAS been named the UK’s lowest priced supermarket by trade magazine, The Grocer, which said an average basket of 33 essential items at the big four supermarkets is now 24 per cent more expensive than Aldi.

The analysis showed shoppers could save £5.19 on a basket of 33 everyday items at Aldi compared with its nearestpriced competitor, Asda, and £20.03 compared with its most expensive rival, Waitrose.

Rivals pointed out that the data only refers to a one-week period and that the cheapest supermarket often changes on a week to week basis.

Aldi had the lowest price on 28 of the 33 grocery items tracked by The Grocer, which includes everyday items regularly bought by shoppers.

The result follows Kantar Worldpanel data released earlier this week showing Aldi was the only supermarket to record double-digit growth of 10 per cent in the 12 weeks to February 24.

Julie Ashfield, managing director of buying at Aldi, said: “Our approach to providing award-winning quality products at the lowest price in the market continues to resonate with UK shoppers. They know they don’t have to pay a premium to put great quality food on the table every day of the week.

“We’re continuing to work hard to keep prices low for our customers, as well as expanding our store network to reach even more shoppers.”

Aldi is the UK’s fastest growing supermarket and plans to open 130 new stores in 2019 and 2020.

It has extended its long-term store opening target to 1,200 stores across the UK by the end of 2025.

Earlier this week, Kantar Worldpanel said that one in 10 shoppers have started stockpiling food to prepare for a no deal Brexit, as uncertainty intensifies and customers start their preparations for a disorderly exit from the EU.

Kantar said that a further 26 per cent of shoppers are considering stockpiling although this has not been borne out in sales just yet. It said people are hoarding classic food cupboard supplies, such as tinned goods.